Introducing XR Hub team: NFBT

Jan 20, 2024

Non-Fungible Branding Technology Oy (NFBT) is a digital marketing solution provider specialized in brand empowerment through innovative digital technologies.

Petteri Jakobsson eating fire sitting on a rock. Behind him is a very Finnish lake landscape.

As our Hub continues to grow, we welcome and introduce our new XR Hub teams. These articles have been written based on interview questions answered by the teams themselves. If you have missed the previous articles, you can find them in the Hub Team Introductions category!

Next up is NFBT!



What is the idea/mission behind your team?

The Mission is to help businesses build smart connections and engagement with their target audience and ultimately strengthen customer loyalty.


Tell us about your team members!

LUKE XIANG (FI) – CEO has 30+ years of experience in brand management, digital marketing, business development in P&G, COFCO, Google, 20th Century Fox,, Wechat Ticketing, VSO Cloud, SmartCinema, Qoros Automobile, Panscene.

YH HOU (HK) – PRESIDENT has 30 years of experience of investment and digital ticketing industry, with deep knowledge of e-commmerce, SocialFi, entertainment and sport content and event management from CPAA, Wechat Ticketing, Wesai.

GUANG YANG (CHN) – CTO has 20+ years of experience as a software architect and senior software engineering lead from Oracle, IBM,, Wechat Ticketing, Ikea. Focus on SaaS/e-Commerce, Cloud computing, with various patents.

MINA WANG (FI) – COO has 20+ years of IT and Telecom industry experience, on B2B brand building and business development, and has been a senior executive at HP and Sequoia DB, consultant and investors to enterprise.

ZI YAN (US) – BD has 20+ years of ISP IT and Telecom experience, on technology operation business development, project management with PMP/Prince2 certification.

ZY HOU (CHN) – ENGINEERING has 20 years of experience of software engineering from IBM, XDF Education, strong programming skills in C++/Java/Python/ Solidity, Crypto and NFT, Blockchain and smart contracts.



What project(s) are you currently working on?

We are working on an AI-Bot for customer loyalty, e-commerce solution on social network, DIT solution for IOT to track products.


Why did you decide to join Helsinki XR Center’s XR developer hub?

We found that the Helsinki XR Center has a very good entrepreneur network and a very friendly environment for start-ups.


When did you join the XR Hub, and how long had your team existed before joining?

We joined the Hub in Aug. 2023, two months after we formed a founding team for NFBT.


As a part of the XR Hub, how has your experience been so far?

We had very good experience to meet people, attend the networking events, participate in Match XR 2023.


What is the most interesting or exciting thing about extended reality?

It offers a lot of possibility for creating marketing opportunity in the virtual world for our business and clients.


NFBT contact


Luke Xiang, CEO, lukexiang(at)  or  lukemingxiang(at)


This post is a part of the article series about Helsinki XR Center’s hub teams, running since 2020. This is your chance to get to know our talented XR community!

If you missed the earlier XR Hub team introductions, they are available in our website’s News section.

Follow our social media channels and website’s News section to stay posted for new articles!

Facebook | LinkedIn | Twitter | Instagram

Share this news