Divaco, HXRC hub team

Meexdy is focused on creating immersive experiences that engage and inspire audiences. 

Meexdy app aims to transform how people interact with physical spaces through AR. The app revolutionises the user experience and also provides brands, artists, and retailers with valuable insights into consumer behaviour at these events and locations. It opens up new channels for ongoing communication and engagement, extending the connection beyond the physical confines of the event or retail space. Moreover, Meexdy isn’t just a solution for today – it’s future-ready. As we stand on the cusp of widespread adoption of smart glasses, our app is primed to integrate seamlessly with this emerging technology. Our CEO and Founder, Iara Dias has been accepted to be Founder in Residence at Antler VC to shape up the business and have the chance to get seed investment funding.

Our Team consists of four members, bringing expertise such as 3D art, android and iOS development, backend development, Q&A Engineering, and marketing:

Iara Dias, Founder: An innovative professional, renowned for her expertise in music experiences within the metaverse, adeptly utilizing VR, AR, web3, and blockchain technologies to name a few. With 20 years of professional experience in diverse business domains, her skill set is broad and multifaceted. She has been instrumental in leading key projects such as the Metaverse Music Festival and Pride on Decentraland.

Irislis Rodriguez, Production Lead: With 18 years of professional background as an Industrial Engineer, Irislis has navigated diverse industries, serving as a Technical Producer in Mixed Reality Development in companies like Zoan and Aivan. Contributed to Human Resources within the Pharma sector, applying her skills as a Casualty Underwriter in the Insurance Market. Currently, Irislis is pursuing a Master of Engineering in Game Business Development at KAMK, Finland. Her network of professionals in the VR, XR and AR industries are an invaluable asset for Meexdy.

Peter Frey, Lead Developer: A seasoned and versatile Full Stack Developer with a proven track record of over two decades at designing and implementing sophisticated software solutions. Currently working at Aivan Design Agency to provide high quality, custom-tailored, online solutions for creative concepts. Previously responsible for developing the Audiodraft platform, a global audio branding service for music creatives and brands. His skill set extends across a broad spectrum, covering both front-end and back-end development.

Felipe Gasnier, UX/UI Lead: An extensive background in UX/UI design, animation, and interest in technology, music, and art. A highly experienced marketing professional with over 16 years of experience as a CEO and co-founder of four companies. In Finland, working with startups and leading projects in the music industry, both in Brazil and Finland. Notable Finnish projects include innovative VR applications at The National Museum of Finland and collaborations with major companies like Nokia and Finnair. Currently, as the lead UI/UX Designer a Wunderman Thompson Finland.


Email: info(at)



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