Growing XR market
Startup companies that work at HXRC presented part of the demo booths and Showcases. One of the objectives of HXRC is to help new startup companies by providing workspace and devices. Furthermore, HXRC aims to be the largest XR networking hub in Finland.
Match Up – XR event was a great example how big positive impact HXRC has on the Finnish XR field, says Tiina Vuorio from HXRC.
Although extended reality is not a new invention, the market is growing right now. Virtual reality devices have been used in industry and in medical and army training from the seventeens. Nowadays, technology has improved from the early days of XR so much, that consumers can buy great headsets with which to enjoy VR gaming and other entertainment at home as well. And as the prices are going down, and mobility going up, more and more people are slowly buying more and more devices. While the consumers are still waiting for the killer VR app, Half-Life: Alyx might prove to be just that when it’s released early next year.
In 2019 eleven VR headsets have been already released, and one of them is by Finnish company Varjo. Additionally, there is hype around new AR glasses, such as Microsoft Hololens 2 and whatever Apple is planning to release in the field in few years.
According to the latest forecasts by IDC, over the next four years, consumer spending in XR will grow 69%, while industry spending will see an even larger growth of 134%. The effects on GDP will be great, and according to PwC, next to UK and Germany, Finland is one of the countries in Europe seeing the largest positive effect between now and 2030. Taking these forecasts into account, it is extremely important to move the Finnish industry forward by collaborating within Finland and by bringing our excellent products and knowledge abroad together as a combined force of Finnish XR industry, says Santeri Saarinen, HXRC Technology Expert
Undoubtedly, there is a demand for an event like Match Up – XR event in Finland in order to keep us on the top of the XR field globally. The planning of next year’s event is underway: Match Up 2020 will take place on 18th Nov 2020 at the Metropolia Arabia Creative Campus.